A stone's throw from the famous Sentier district, at 3 rue Saint-Fiacre, lies the brand new showcase of the fine leather goods house Fleuron. Our first boutique-showroom opened in April 2022 on this Parisian street where strollers curiously explore new lifestyle brands and trendy concepts…
A hybrid space between boutique and showroom
Fleuron was born online: we are a Digital Native Vertical Brand (DNVB). Very quickly, our customers wanted to see, touch and try the product. For our first physical location, we imagined a hybrid living space which brings together a showroom, a sales space and an office for the team. This choice reflects one of our key values: working for sustainable fashion, letting go of the superfluous to focus only on what is essential.
Welcoming visitors, meeting partners, advising customers or imagining the next pieces in the collection… Bringing together several functions in one place allows us to create a space of closeness and inspiration. Always improving, while humbly keeping our feet on the ground, as close as possible to the people who live with and best embody our handbags.
Beyond inspiration, this space sparks encounters and exchanges, and offers a personalized "direct to consumer" experience that becomes "human to human".
A journey into the Fleuron universe
From the street, the eye is drawn to the electric blue of the window, contrasted by the softness of the bohemian decor. Terracotta and beige vases sit on light cane furniture which holds our latest pieces as well as the emblematic handbags of our collection.
At the entrance, our bud-shaped logo comes to life in navy blue. On the walls on either side, furniture made in France, custom-built in Île-de-France by the Tachas atelier, showcases our creations, handbags and card holders. A palette of light, dark and camel tones blends with softer pastel shades, in a rainbow of shapes and craftsmanship. Electric blue, Fleuron's signature color, draws the eye to a niche-shaped wall, the centerpiece of the boutique.
In the middle of the space, a beige fabric sofa invites each visitor to relax for a moment… Or to take their time choosing which model to adopt!
From grained to smooth leathers, each piece tells its own story and invites all our senses on an adventure. The touch is sometimes soft, sometimes firm, and the subtle scent of full grain calf leather reveals all the richness of the material. Topstitching and edge work complete the attention to detail that is so dear to us.
At the back, we have set up a discreet workspace that gives us a front-row seat to every moment of life. Office chairs matching the pink Madura velvet curtains, leather care treasures and other wonders… The space was designed by the interior design firm Insidy to embody, in one place, the house's entire creative universe. A project made possible thanks to the expertise of Performances LBA, who carried out the work on the boutique.
Visit us at 3 rue Saint-Fiacre, 75002 Paris: we will be delighted to welcome you over a little coffee!